Why Mobile is no longer an option

This is the original english draft of my article in Adnews Brazil: 'Porque você deveria investir em mobile'

Why Mobile is no longer an option

The last 5 years have been the “year of mobile”.  And you might be skeptical towards trends
and guru’s predicting the next big thing, but when data speak, they speak loud and clear. Not
for you to ignore. Not if you own an business and want to be of any meaning in the next
decade.

With a smartphone penetration of up to 39% in 2014 and 40 million “multiscreen consumers”, the mobile reality of Brazil is very real. For the grand majority of these people, the mobile screen is also their first screen. They acces internet daily with it (72%) and 21% does so only through their mobile device. Just Imagine the millions of people that will never arrive at your desktop version. We have seen at the agency, and other data confirm, desktop visits drop this year. You don’t want to bet on a sinking ship.

Sandboarding in Lima

Though Lima boosts some incredible museums and beautiful parks in the Miraflores district, thrill seekers might prefer spending the day sandboarding in the desert hills surrounding the capital.

Typically sandboarding in Peru is practiced in the city of Ica, on the Huacachina Lagoon in particular, but that's 300km south of Lima and is too far for a day trip. Rafo Motta is the first one to offer sandboarding to tourists in Lima. He (or a taxi) picks you up in your hotel and after getting the (snow)board gear right, he drives you in his jeep to the hills behind Chilca, some 60 km out of the city.

Google Adwords For Dummies @ HUB Curitiba

 A little self promotion this time for a course I'm giving at Hub Curitiba about Google Adwords.
It will be a 2 hour interactive session on 22th of August, in Portuguese, for people who want to get started with the tool to promote their business, e-shop or app.

You pay as much as you can or whatever you think it's worth, so you have nothing to lose!

>>> REGISTER HERE FOR GOOGLE ADWORDS FOR DUMMIES

There's a lot of other exiting talks going on during the Festival HUB Escola so take a look on the site!

The Truth is out there, Math Men

There's more Mad Men in us than we think, dear Math Men. Data might be overtaking the marketing space and out of nowhere data scientists, growth hackers and such pop-up, but let's not lose the essence here. Marketing is, and always has been, about people. Though the data might be giving priceless information, it's worthless without context.

I'm not saying this because I believe in brochures and cold calling, I am an analyst too, but meeting the people behind a business, feeling their products and understanding their motivations, often (heavily) influenced my interpretation of their data.

Segments don't exist, you know. We, marketeers, are inventing them to make our life's easier, but the reality is that we cannot capture this uniqueness in a KPI.

Let's life with that and go out there. Let's all be Don Drapers, let's all be Math Men.
You don't even have to choose.

Doorfietsen

Luistert, t'is va die fluistert: Doorfietsen

(image source: http://www.designboom.com/design/high-wheeled-bicycles-by-standard-highwheels-for-luxury-penny-farthing-03-10-2014/)

Travel Impressions: Ilha do Mel

Ilha do Mel, or literally "The Honey Island", is a piece of paradise on the otherwise pretty ugly coastline of Parana (in Brazilian terms that is). It's located about 120 km from the capital, Curitiba, and therefore the perfect weekend getaway. Classified as "UNESCO Ecological Heritage" you won't find any motorised vehicle there, unless it's the boat that brings you there. Once upon a time you wouldn't even have electricity throughout the night.

Praia Grande - Ilha do Mel

Werken in Brazilië, hoe gaat dat in zijn werk?

Vrienden,

Bloed, zweet, 1000 stempels en stiekem een traantje heeft mij dit boekje gekost. Je kan het beschouwen als de 'green card' van Brazilië. Eindelijk mag ik werken in Brazilië. Evident is dat niet. Vandaar een kleine toelichting voor vrienden van de blog die hetzelfde zouden overwegen.